Fidelity

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Fidelity is a global investment giant with a strong reputation for its research, investment tools, and diverse range of investment options. Their SIPP is a solid choice for those who value in-depth investment research, a user-friendly platform, and access to a wide array of investments, including Fidelity's own funds.

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Key Features:

• Investment options: Fidelity offers a comprehensive selection of investments, including their own extensive range of funds, alongside shares (UK and international), ETFs, investment trusts, and more. This caters to various investment strategies and risk appetites.

• Fees: Fidelity's fee structure is competitive, with tiered platform fees that decrease as your portfolio grows. They also charge dealing fees for buying and selling shares, which vary depending on the investment type.

• Platform usability: Their platform is well-designed and user-friendly, with a clean and intuitive interface. It offers a range of helpful tools and resources, including portfolio analysis, performance tracking, and investment research. Their mobile app is also highly regarded, allowing you to manage your SIPP on the go.

• Customer service: Fidelity provides excellent customer support, with readily available phone, email, and online chat assistance. They are generally known for their helpful and knowledgeable advisors.

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Unique Selling Points:

• Extensive research and insights: Fidelity provides in-depth research reports, market analysis, and investment ideas to help you make informed decisions.

• Diverse investment choices: The platform offers a wide range of investments, including Fidelity's own well-regarded funds.

• Strong investment tools: Access helpful tools for portfolio analysis, performance tracking, and investment planning.

• Regular investing: Easily set up regular investments into your SIPP to build your pension pot over time.

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Target Audience:

• DIY investors: Those who want to manage their own SIPP and value a platform with comprehensive research and tools.

• Investors seeking choice: Individuals who want access to a wide range of investment options, including Fidelity's own funds.

• Beginners and experienced investors: The platform caters to both, with its user-friendly interface and comprehensive features.

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Pros:

• Intuitive platform: Easy to navigate and manage your investments.

• Extensive investment choice: Cater to diverse investment strategies.

• Strong customer support: Responsive and helpful assistance.

• In-depth research: Access valuable insights and investment ideas.

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Cons:

• Fees can vary: Dealing fees can add up depending on your trading activity.

• Platform fees: While competitive, they can be higher than some basic platforms.

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Overall:

Fidelity's SIPP is a strong contender for those who value a user-friendly platform, a wide range of investment options, and excellent customer support, combined with extensive research and helpful investment tools. It's suitable for both beginners and experienced investors who want to take control of their retirement savings.