AJ Bell

​

AJ Bell is a well-established investment platform in the UK, known for its user-friendly interface and comprehensive range of investment options. Their SIPP is a popular choice for those who want control over their retirement savings and appreciate a smooth online experience. To be clear, on this page we are talking about the main AJ Bell product for self directed investors; formally Youinvest, formally-formally Sippdeal. We also don't mean AJ Bell Dodl which is a spin off product from AJ Bell. We also don't cover AJ Bell Investcentre which is an IFA product. Clear as mud!

​

Key Features:

• Investment options: AJ Bell offers a wide array of investments, including funds, shares (UK and international), ETFs, investment trusts, and more. This extensive selection caters to various investment strategies and risk appetites.

• Fees: AJ Bell's fee structure is transparent, with a tiered approach for platform fees depending on the size of your portfolio. They also charge dealing fees for buying and selling investments, which vary depending on the investment type.

• Platform usability: The platform is renowned for its user-friendliness. It's well-designed, easy to navigate, and offers a range of helpful tools and resources. Their mobile app is also highly regarded, allowing you to manage your SIPP on the go.

• Customer service: AJ Bell provides excellent customer support, with readily available phone and email assistance. They also have a comprehensive online help centre with FAQs and guides.

​

Unique Selling Points:

• User-friendly platform: AJ Bell's platform is intuitive and easy to use, even for beginners.

• Wide range of investments: The platform offers a comprehensive selection of investments, allowing you to build a diversified portfolio.

• Excellent customer service: Their customer support is known for being responsive and helpful.

• Regular investing: You can set up regular investments from as little as £25 a month, making it easy to build your pension pot gradually.

​

Target Audience:

• DIY investors: Those who want control over their investments and appreciate a user-friendly platform.

• Investors seeking choice: Individuals who want access to a wide range of investment options.

• Beginners and experienced investors: The platform caters to both, with its ease of use and comprehensive features.

​

Pros:

• Intuitive platform: Easy to navigate and manage your investments.

• Extensive investment choice: Cater to diverse investment strategies.

• Strong customer support: Responsive and helpful assistance.

• Mobile app: Conveniently manage your SIPP from your phone.

​

Cons:

• Fees can vary: Dealing fees can add up depending on your trading activity.

• Platform fees: While competitive, they can be higher than some basic platforms.

​

Overall:

AJ Bell's SIPP is a strong contender for those who value a user-friendly platform, a wide range of investment options, and excellent customer support. It's suitable for both beginners and experienced investors who want to take control of their retirement savings.